Pimento at Goodman’s Fields

A stylish collection of apartments on the doorstep of the City, Pimento brings you the best of the new East End. Offering a vibrant urban lifestyle, it’s a chic but welcoming neighbourhood to call home.

This contemporary development is one of five landmark buildings in the prestigious Goodman’s Fields. The vision of master architects Lifschutz Davidson Sandilands, this fashionable quarter effortlessly blends sophistication and serenity.

Built around the principles of modernist design, the focal point is the slender glass and steel beacons that create an iconic new marker in this historic part of London.

The 52 one and two bedroom homes that make up Pimento sit next to these striking towers, arranged around a tree-lined atrium, part of an ambitious garden scheme by award-winning landscape architects Murdoch Wickham.

Offering a calm retreat from the buzz of the surrounding East London streets, these really are homes to be proud of.

Walking through the tranquil gardens and past the imposing horse sculptures, your day might start at independent coffee shop The Pastry Parlour. It’s one of a handful of popular spots on the main piazza.

Head to the celebrated fire baked specialists Pizza Union, also known for their silky Gelato salted caramel. Another local favourite is Amber, who create inventive Middle Eastern fusion dishes like Onglet Piyaz. Or join the queue and grab the perfect falafel at Bar Pilpel and relax in the gardens while you plan the day around your new neighbourhood.

The piazza is where this new community meet, whether through screenings of the tennis from Wimbledon or the regular BBQs that the gardens are tailor made for. In the evening choose from an art house film at the Curzon Cinema or a craft beer at brick walled Leman Street Tavern. Also try the recently opened gastro pub The Running Horse that you will soon call your local.