Main Piazza

For Goodman’s Fields’ open spaces, John Murdoch and his team made a series of interlinked city gardens created to forge a strong community spirit. At the heart of Murdoch’s vision is the main piazza. Here Hamish Mackie’s brass horse sculptures gallop through water while you socialise with new friends around the sun-dappled lawn, or lunch around the square. Away from the lively piazza is The Four Season’s Garden, a true sanctuary where cooling ponds and a biodiverse planting scheme creates a Zen like calm. So whether it’s relaxation or entertainment these gardens enrich and revive.

“Large high-quality open spaces at Goodman’s Fields have been designed to both beautify and complement the make-up of the site, thereby bringing to life a development that inwardly enjoys a sense of togetherness and outwardly respects a strong expression of its own unique identity”
John Murdoch – Murdoch Wickham

History of Goodmans Fields

In the 16th Century, the land here was farmed by one Roland Goodman, a farmer whose son went on to let out the fields for the grazing of horses. Known as Goodman’s Fields, it became the main livery for London, inspiring Hamish Mackie to create the six bronze sculptures that are the centrepiece of Murdoch Wickham’s landscaped gardens. The vision was to have a group of horses running loose through the central piazza, having escaped their livery. Back in time, these horses worked alongside the people of London to help create the city we know today. And as a lasting symbol of both the locality and community they really do make this development stand out.

Modern life

“The sculptures of magnificent equine beasts have been designed to draw attention to the region’s rich heritage but at the same time create a feeling of movement towards the future of unrivalled city living,” said Hamish Mackie of his innovative work. And it’s this synergy between the past and the future that makes Pimento so exciting. You are surrounded by the modern East End, a creative, ever-evolving area where anything seems possible. At the same time the assured sophistication of the City offers another side of contemporary London, where long-standing traditions hold firm beside the changes.


Whether it’s a regular tube ride into the City or a leisurely bike ride to pick up the weekend provisions, you are perfectly placed to make the best of London.

A two-minute walk from Pimento is Aldgate tube station where Circle and Metropolitan lines take you to Liverpool Street in one stop. The same trains continue onto the Eurostar connection at St Pancras in 15 minutes so you can be in a Left Bank Parisian café for brunch. Or go east to Canary Wharf (20 mins), which is now so much more than a centre for commerce with many acclaimed waterside restaurants and wine bars.

The boutiques and restaurants of Soho are less than 20 minutes away via Oxford Circus underground station or go to London Bridge (8 mins) for the culinary joys of Borough Market. Take a walk along this picturesque stretch of the Thames to Tate Modern to round off a perfect Saturday afternoon.

On Your Doorstep

Around the development

    • Curzon Cinema & Bar
    • Sainsbury’s Local
    • The Pastry Parlour
    • Anytime Fitness Gym
    • Amber Cafe
    • Four Season’s Garden
    • Whitechapel Art Gallery
    • Pilpel Restaurant
    • The Running Horse Gastropub


East London’s creative renaissance has transformed the streets around Pimento. Building on the success of the Whitechapel Gallery a host of small art spaces have opened, like 5th Base and Stolenspace. 

Known for its innovative street art and independent spirit, Brick Lane is also home to a host of premier vintage shops like Hunky Dory and Rockit as well as the temple to Japanese denim that is Son of a Stag.  A short walk brings you to Old Spitalfields Market one of the most atmospheric shopping destinations in London. It’s bordered by shops like Albam and Joseph Cheaney shoes alongside renowned British restaurants Hawksmoor and St John Bread & Wine. 

Shoreditch’s artistic spirit remains amongst spaces like Standpoint Gallery and Rivington Place.  Some of East London’s leading fashion stores can also be found here including Goodhood and Present. Make sure you head to Boundary Street, known for its independent clothes shops like S.E.H. Kelly.  Shoreditch is also now home to well established eateries like Rivington Grill and Cây Tre Vietnamese alongside new spots like the Italian small plate experts Popolo and Andina for Peruvian street food.

A short walk from the ACE Hotel and Shoreditch House is Redchurch Street. This is now one of East London’s most stylish areas with stores like A.P.C. and Margaret Howell next to the Boundary grocery come café and the beautifully curated hardware shop Labour and Waite. Here you will find everything for your cool new home – whether it’s an enamel teapot or wooden bath rack. So make this East London, your East London.